Finance · Negotiation
The Closer
Chasing outstanding commission across three solicitors. Drafts ready, follow-ups scheduled, escalation primed for 48 hours out.
£14,200
Outstanding · tracked & chased
Active
8 agents live · 3 active
Founder rate open today · £197/mo
NORĴI runs your
operational layer.
Every follow-up sent. Every client updated. Every commission chased. Every compliance deadline flagged. Eight property-trained specialists run your back office, without relying on your time, your memory, or your tolerance for admin. Always under your approval.
7-day free trial
Built to UK GDPR
30-day money back after that
ULI PropTech Innovation Challenge 2026 · UK & Ireland Finalist
Where it runs
Lives in the tools you already use.
Gmail
Beta · Google verification pending
Calendar
Live
Telegram
Live
WhatsApp
Live
Outlook
Live
Reapit
Beta · Q3 2026
Salesforce
Beta · Q3 2026
Rightmove
Beta · Q3 2026
+ more
Shipping monthly
Example pipeline
What a NORĴI day looks like.
Eight specialists running in parallel. Illustrative. One pipeline view, not a customer's account.
Compliance · Risk
The Watchdog
Scanning the pipeline. EPC, deposit protection, RERA, contract clauses, flagged by deadline severity.
Active
Content · In Your Voice
The Ghostwriter
Drafting a vendor update. Three viewings, one verbal under asking. Sounds like you.
Drafting
Daily Ops · Pipeline
The Anchor
Top 3 priorities for today, deals at risk, follow-ups due, calendar conflicts flagged. Two-minute read with your coffee.
Idle · briefed
Sales · Lead Origination
The Scout
Ranked list of prospects gone quiet, last-touch date, deal value at risk, re-engagement message in your voice. Sorted by value.
Active
Cross-cultural client comms
The Bridge
Reply to Mr Al-Mansoori with the formality the relationship calls for. Matches his prior tone.
Awaiting approval
Where the system changes the outcome
Same week. Different result.
Three real broker moments. Same deals, same vendors, same week. One outcome with NORĴI running the layer. One without.
Scenario 1
Wednesday afternoon. Strong second viewing on the Park Lane flat.
Without NORĴI
You meant to follow up Thursday. Then you had three viewings, a vendor crisis, and a school run. By Sunday the buyer's gone quiet. By Tuesday they've offered on a competitor's listing. You never got the chance to negotiate.
Cost of silence: one £6,000 commission, gone.
With NORĴI
Thursday 9am, NORĴI surfaces the buyer. Drafts a follow-up in your voice, warm, specific, no pressure. You tap approve from the car. Buyer replies within an hour. Offer arrives Saturday. The deal continues.
Saved: the deal you'd otherwise lose.
Scenario 2
Sunday evening. The Anderson tenancy renewal lands in your inbox.
Without NORĴI
You read it Monday morning, file it, and forget the deposit-protection deadline. Three weeks later the tenant disputes the deposit. Without protection within 30 days, you can't serve a Section 21. You're now in a £20,000 mess that started with one missed deadline.
Cost of forgetting: regulatory exposure + landlord trust.
With NORĴI
The Watchdog flags the deadline immediately, drafts the protection registration, sets a reminder 4 days out. You approve in 30 seconds. Compliance handled before you've poured your morning coffee.
Saved: the regulator's letter that never arrives.
Scenario 3
Three completed deals. Three solicitors haven't paid your fee.
Without NORĴI
You meant to chase. You don't enjoy chasing money, nobody does. Two weeks become a month. One solicitor goes quiet. You eventually write off £4,200 because the chase felt awkward and the paperwork felt complicated. The fee was earned. It just never arrived.
Cost of admin avoidance: £14,200 stuck, £4,200 lost.
With NORĴI
The Closer tracks every fee from completion. Drafts the chase emails in your voice. Schedules the 48-hour follow-up. Escalates the silent solicitor with a firmer second message. You tap approve. Cash arrives.
Recovered: £14,200 in 11 days.
Real product, real conversations
Not screenshots. Receipts.
Four agents. Four real exchanges from the live product. Swipe through them.
£
The Closer
Negotiation & Commission Recovery
⚖
The Watchdog
Compliance Check
✒
The Ghostwriter
Voice-Matched Drafting
⌬
The Bridge
Cross-Cultural Comms
← swipe through all four →
When the deal gets complicated
Not a chatbot. A senior colleague.
A real exchange. The broker asks a strategy question. NORĴI doesn't just answer, it diagnoses, runs scenarios, gives the maths, writes the scripts, and names the trap.
Ĵ
Real exchange
Buyer offered £485k on £510k listing, seller wants 8 weeks. Counter-offer strategy
Right, £25k gap (4.9% under asking) and an 8-week completion ask. That's a workable deal, not a problem deal. Here's how to play it.
First, read the signals:
- £485k on £510k = serious buyer. Not a lowball (that'd be sub-£475k). They've left themselves room and want you to meet in the middle.
- 8-week completion request = they have a constraint. Chain position, mortgage offer expiry, sale of their own property, or school catchment. Find out which, it's your leverage.
- Seller hasn't said no, which means seller is tempted.
A buyer who's cash + no chain + solicitor instructed at £485k is often worth more than a chain buyer at £500k. Price isn't everything, certainty is.
The counter-offer strategy, three scenarios:
Scenario A, Strong buyer (cash/no chain, proceedable)
Counter at £500k. Hold the 8-week completion as your concession. Frame it: "Seller will do 8 weeks at £500k, that's a £10k move from asking, and you get the timeline you need." Expect to land at £495k-£497.5k.
Scenario B, Mortgage buyer with chain
Counter at £502.5k and push back on 8 weeks, say 10-12 weeks is more realistic given searches/surveys/chain. You're trading: "We can be flexible on price OR timeline, not both at the bottom of each." Land at £497k-£500k, 10 weeks.
Scenario C, Buyer is weak / no AIP
Counter at £505k and require proof of funds + AIP within 48 hours before seller takes it off-market. You're not desperate. £485k from a wobbly buyer isn't worth £505k from a solid one.
Scripts:
To buyer's agent
"Thanks for the offer. Seller's reviewed it, £485k doesn't get there, but there's a deal to be done. Seller will accept £[500/502.5/505]k with the 8-week completion, subject to proof of funds and solicitor instructed this week. If your buyer's serious about the timeline, that's the cleanest path."
To seller
"This is a real buyer. They're £25k under but they want speed, which tells me they're motivated. I'd counter at £[X], we're likely to land around £497-500k. Holding out for full asking risks losing them and sitting another 6-8 weeks for the next offer, which historically comes in lower than the first."
⚠ The trap to avoid
Seller digging in at £510k out of pride. First offer is often the best offer, stat holds up across most UK markets. £497k in the bank in 8 weeks beats £510k "maybe" in 16 weeks, every time.
What this means
ChatGPT writes you an email. NORĴI tells you which counter to send, why, and what trap not to walk into. That's the gap.
The cost of doing nothing
What admin is really costing you.
Move the sliders. This is a model, not a measurement.
What admin costs you
Your hours, your rate, our published assumptions
Admin costs you monthly
£4,222
NORĴI is built to clip about 3 of those hours a week, consistent with our own analysis. On these numbers that is roughly £974 a month against £197/month. We have no customer time-and-motion data yet, so treat this as a model.
The execution engine
Eight specialists. One operational layer.
Each agent runs a part of your back office. They share context. They learn your voice. They never sleep, never forget, never need a brief twice.
Chase my outstanding commissions
Returns the full list with totals, drafts chase emails to each party, schedules follow-ups for 48hrs later. One tap to send all three.
Saves ~3hrs/month
Vendor wants to drop my fee to 0.75%, push back
Returns the maths (£3,825 fee diff vs £15-25k sale-price diff between good and cheap agents), five reframing tactics, four killer lines, and the walk-away test.
Holds your margin
Run a compliance check on my pipeline
Scans every active deal. EPC, deposit-protection, RERA, TPO/ARLA, contract clauses, expiring permits. Flags by deadline severity.
Catches what you miss
Anderson tenancy, am I covered for Section 21?
Returns deposit protection status, EPC validity, gas safety cert date, prescribed-information service confirmation. Tells you whether the notice will hold up, and what to fix if not.
Specific deal-level risk
Qualify the buyer who enquired on Park Lane flat
Pulls from your inbox, cross-references with public data. Returns: cash position, chain status (if known), motivation signals, whether they've enquired on competing stock, suggested next move.
No more wasted viewings
Who's gone cold this week?
Returns ranked list of prospects who've gone quiet, with last-touch date, deal value at risk, and recommended re-engagement message in your voice. Sorted by value.
No deal goes cold
[photo of viewing snagging list]
Logged 7 issues for 14 Maple Drive. Drafted vendor message: "Saturday viewing flagged a few items for attention, broken radiator (lounge), peeling skirting (hallway), upstairs window won't lock. Worth resolving before Tuesday's second viewing." Awaiting your tap.
Field notes → vendor brief
[photo of EPC certificate]
Logged: 14 Maple Drive · Rating C · Expires 14 Aug 2027. Linked to deal file. Renewal reminder set for 60 days before expiry.
Certificates auto-tracked
Draft a vendor update, 3 viewings, 1 verbal under asking
Returns email in your established tone. No "Dear valued client" boilerplate. Sounds like you.
Voice-matched drafts
Tell the Henderson buyer their offer's been rejected, softly
Drafted in your voice with the right tone for a difficult message. Acknowledges the offer, leaves the door open, doesn't burn the relationship. The bit you'd rather not write yourself.
Hard messages, handled
Brief me on the Hendersons before tomorrow's valuation
Pulls property history, comparable sales last 90 days, postcode trend, neighbour stock, likely buyer profile. Two-minute read. So you walk in knowing more than they do.
Win the room
Sense-check my £648k asking price for Henderson
Returns 9 sold comparables in 0.5-mile radius (last 6 months), £/sqft analysis, two priced too high, three priced right. Recommends £635k-£665k range. Source-cited.
Defensible pricing
Morning briefing
Top 3 priorities for today, deals at risk, follow-ups due, calendar conflicts flagged, weather for any external viewings. Two-minute read with your coffee.
Start every day knowing
End-of-day recap
What got done. What didn't. What's tomorrow. Three open threads still waiting on you. You log off knowing nothing's been forgotten.
Close the day clean
Reply to Mr Al-Mansoori, formal register
Drafted with appropriate honorifics and the formality the relationship calls for. Matches his prior tone.
Cultural brief on the Al-Mansoori meeting Thursday
Emirati family, observant, Ramadan ends 12 days post-meeting. Greet with "As-salaam-alaikum" and right hand. Avoid morning slot, afternoon better. Property decisions usually made by elder male; expect the meeting to include his brother. Don't bring up financing, wait for them.
Goes beyond Google Translate
Setup
Three steps. Two minutes.
No new app. No training. NORĴI runs where you already message.
01
Connect your accounts
Telegram, WhatsApp, Outlook and Google Calendar are live today, all one tap. Gmail, Reapit and Salesforce are in beta and unlock as each clears verification. Your subscription covers every integration, now and later.
02
The system starts running
Eight specialists load with your context, your stock, your pipeline, your clients, your voice. The first follow-up draft, compliance scan, and morning briefing land within the hour.
03
You stay in control
Every action requires your tap. Drafts appear in chat. Nothing gets sent, scheduled or filed without explicit approval. Approval-first by design.
Why NORĴI
Why pay £395 when ChatGPT is £20.
Fair question. Direct answer.
The reason it earns its keep
Trained on property. Thinks like a senior broker.
ChatGPT will write you an email. NORĴI tells you which counter-offer to send, why, and what trap not to walk into. It knows TPO, RERA, EPC, deposit protection, off-plan mechanics, commission norms. It catches the lead going cold before you do. ChatGPT has no idea what your deal looks like, NORĴI was built for nothing else.
Knows when to interrupt you
Watches your pipeline, your inbox, your calendar. Surfaces a quiet lead, an expiring EPC, a vendor reply that's been sitting 22 hours. The colleague that catches the silence.
Built for confidential property work
AI APIs used under terms that exclude your data from model training, secret-pattern filtering, multi-tenant isolation, audit logging on every action. Built to UK GDPR. Your conversations are never used to train AI models.
Approval-first by design
Every email, every calendar invite, every document needs your tap. NORĴI drafts. You decide.
Agents share context
The Closer knows what The Scout found. One memory, eight specialists, not eight separate chatbots.
Drafts in your voice
Your phrasing with landlords, your tone with developers. Sounds like you, not AI.
Lives in Telegram and WhatsApp
No new app. No login. Lock screen, in the car, between viewings. Where you and your clients already message. Both channels live today.
Audit trail on everything
Every approval, every action time-stamped. Compliance teams see exactly what happened. No black box.
Roadmap included
WhatsApp and Outlook live today, CRM in beta. You don't pay extra. Ever. Founder seats unlock automatically.
Where the system earns its keep
Most deals don't fall through
Most deals don't fall through
because of bad work.
They fall through because of silence, a forgotten reply, a missed deadline, a lead that quietly went elsewhere. NORĴI is the layer that catches those before they cost you.
Sarah Whitfield, your viewer on the Marina apartment, has been quiet for 6 days. She viewed twice and was warm. Three competing properties in the same building just got listed. If you don't move now, she'll be in someone else's diary by Friday. Want me to draft a "best and final" prompt with a soft 48hr deadline?
Yes, draft it
Show me her engagement
26+41
Skills live today41 more shipping monthly
8
AI specialistsworking as one team
2min
Setup timestart to first task
7day
Free trialno charge until day 8
Limited founder cohort.
Founder pricing.
Three cycles.
A closed founder cohort. £197/month for 3 cycles, then standard rate.
£197
per month, for 3 cycles
All 8 specialists, no caps, no limits
Direct line to the founder for support
Future features unlocked free during your 3 founding cycles
7-day free trial, then 30-day money back. No questions.
⚠ Limited cohort. Once it closes, it closes.
What this actually costs you
NORĴI costs less than one missed deal.
One missed follow-up can cost you a deal. One deal can be worth £3,000-£15,000+ in commission. NORĴI ensures the moments that matter don't get missed, for less than a fifth of one deal.
Built for
Working brokers losing hours every week to admin and follow-up
Small agencies who want shared compliance and client coverage
Dubai operators with WhatsApp-first clients across cultures
Pricing
£197/month for 3 cycles.
Founder seats at £197/month for 3 cycles, for a limited cohort. After that, the rate is £395, without exception.
Founder · Limited
Founder 3 cycles
After Founder closes: £395/month
£197/mo · 3 cycles
- Everything in Solo, at £197/mo for 3 cycles
- All 26 live skills + 41 on roadmap, included
- WhatsApp + Outlook, live today
- Direct line to the founder
⚠ Limited cohort. Once it closes, it closes.
Solo · standard rate
For the working broker
£395/month
- All 8 AI specialists
- 26 live capabilities today, 41 on the roadmap
- Outlook, WhatsApp, Google Calendar
- Approval-first. DPA and sub-processor list published
Agency · 2 to 10 seats
For small teams
From £188/seat
- Everything in Solo, multiplied across the team
- Shared client context across brokers
- Agency-wide compliance dashboard
- £260/seat (2-3), £215/seat (4-6), £188/seat (7-10)
7 days free. Then 30-day money back.
Start on a 7-day free trial. Card on file, no charge until day 8, cancel inside the trial in one click and you pay nothing. If NORĴI still doesn't earn its keep in the 30 days after your first charge, email us for a full refund. No exit interview, no retention scripts. The risk is ours, not yours.
Honest answers
The questions worth asking.
Hire a VA at £15/hr × 28hrs/wk = £1,680/month. NORĴI is £197 and never sleeps. But the real difference: a VA executes, they need a brief and a deadline. NORĴI thinks alongside you. It watches your pipeline, flags what's drifting, drafts in your voice, and tells you which counter-offer to send and why. Not a replacement for a human assistant, a replacement for the silent gaps where things slip through.
Yes. NORĴI knows TPO and ARLA codes, deposit-protection deadlines (TDS, DPS, MyDeposits), Section 21 reform, EPC requirements, Renters Reform Bill changes, and how UK letting and sales commission structures actually work, 10-15% management, 8% let-only, 1-3% sole agency. The Watchdog and The Closer are tuned for the UK regulatory and commercial environment.
Yes. NORĴI handles RERA registration, Ejari, DLD processes, off-plan mechanics, trade-licence requirements on listings, and Dubai's 2% buyer + 2% seller / 5% rental commission norms. WhatsApp integration is live to handle the channel where most Dubai client comms actually happen.
No. Anthropic's and OpenAI's published API terms exclude API inputs and outputs from model training, and we use their APIs under those terms. On top of that we run secret-pattern filtering and audit logs. Your conversations and client data never become anyone's training set. Documented on our trust page.
Inside the first week. First commission chase, first compliance flag, first vendor email drafted in your voice, all happen on day one. Most brokers hit ROI break-even by day three, well inside the 7-day free trial. If yours doesn't, cancel before day 8 and pay nothing.
Cancel anytime from your account portal. No retention scripts, no exit interviews. Solo and Agency plans cancel cleanly. Founder seats run 3 cycles; if you cancel, your seat returns to the pool.
No, and that's the point. Every action requires your explicit tap. NORĴI drafts, surfaces, suggests, recommends. You approve. Brokers told us "autonomous AI" was a feature they wouldn't trust with client relationships. So we built it the other way.
Founder customers get my direct number, weekly product calls, and £197/mo for 3 cycles. I can't give that level of access to 100 people. So the cohort stays small. First-come, first-served, then we close the tier permanently.
a broker's best friend
Last call
A limited founder cohort. Then the door closes.
7 days free, then £197/mo for 3 cycles. Direct line to the founder. 30-day money back. After that, £395, forever.
Claim your Founder seat →Or try the demo first, no signup, no card.